Editorial : Media and Promotional Society
نویسنده
چکیده
منابع مشابه
The Effectiveness of Promotional Events in Social Media
This paper studies a pioneering social media venture and seeks to understand the effectiveness of promotional events in social media platforms by evaluating their impact on participating brands. We employ a promising research approach, based on the event study methodology, and use a rich database consisting of all the promotional events on Twitter by American Express Company and its participati...
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s due: October 30, 2016 Manuscripts due: January 5, 2017 Manuscripts submitted after the due date, or without the presubmission abstract, will be considered for publication in the ongoing MPP series, butmay not be published simultaneously with the promotional burst of articles. If youhaveanyquestions,pleaseE-mail the editorial offices: [email protected] or [email protected]...
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K E Y W O R D S : advertising, advertorials, interdiscursivity, interpracticity, journalism, news discourse, promotional news Readers distinguish between two types of content in the press: advertisements and editorial content. However, in the last few years, media critics have expressed great concern about a blurring of the lines between these two types of content A RT I C L E 553 Beyond advert...
متن کاملSocial Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media
This paper studies a pioneering social media venture and seeks to understand the effectiveness of promotional events in social media platforms by evaluating their impact on participating brands. We employ a promising research approach, based on the event study methodology, and use a rich database consisting of all the promotional events on Twitter by American Express Company and its participati...
متن کاملThe media and slimming.
The Media comprises the communication channels of TV, radio, newspapers (national and regional), magazines and specialist publications. Within these channels, communication can be via the editorial material, the advertising material or the advertorials (adverts cleverly designed as editorials!). There is not a single method within any of the communication channels which is not used to promulgat...
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